Chicos Toxicos

Chicos Toxicos is an emerging bilingual creator group built around three creators from distinct backgrounds who converged in the Los Angeles content creator ecosystem. The group combines the border-culture energy of Don Brandom, the disciplined hustle of Diego Noboa, and the fitness and wellness credibility of Sara Saffari into a multi-platform brand targeting both English and Spanish-speaking audiences.

The name, which translates loosely to "Toxic Boys" in Spanish, plays on the Latin American slang concept of a "chico toxico" (a charming but chaotic personality) and gives the group a brand identity that is immediately recognizable in bilingual social media culture.

Don Brandom

Don Brandom grew up between Tijuana, Mexico, and Los Angeles, California, giving him a natural fluency in both border culture and LA creator culture. His content style blends comedy, street-smart storytelling, and the charismatic energy of someone who grew up navigating two worlds simultaneously. He serves as the group's primary face on Spanish-language content and the cultural connector that gives Chicos Toxicos its authentic Latino identity.

Diego Noboa

Diego Noboa was born on October 18, 1999, in Guayaquil, Ecuador, and grew up in Orlando, Florida, where he developed the bilingual, cross-cultural identity that defines his content. He rose to early viral fame through a workplace comedy skit on TikTok that accumulated approximately 9 million views, establishing him as a creator with genuine comedic timing and broad audience appeal. His 550,000+ TikTok followers represent an engaged community that spans both US Latino and South American audiences.

Sara Saffari

Sara Saffari was born on February 27, 2001, in Kentucky. She built her presence primarily through fitness content on TikTok, where she has amassed 2.6 million followers, and Instagram. She is a brand partner for Raw Gear and Gorilla Mind, both founded by fitness influencer Bradley Martyn, whose Los Angeles gym community Sara is connected to. Her fitness credibility and large following bring aspirational health and wellness content to the Chicos Toxicos group, broadening their audience beyond comedy and lifestyle into fitness culture.

Chicos Toxicos distributes content across YouTube for long-form videos, TikTok for viral short-form clips, and Instagram for visual brand-building. The group's bilingual approach positions them to reach both mainstream English-speaking US audiences and the large, underserved Spanish-language creator audience that exists across TikTok and YouTube.

For a deep-dive on their YouTube channel and content history, visit the Chicos Toxicos YouTube profile. For more creator profiles from the Latin creator space, visit Alanita and the ContentNewsNow Social hub.