Chicos Toxicos is a YouTube group built around three creators who each arrived at the group from very different starting points: Don Brandom from Tijuana, Mexico, Diego Noboa from Guayaquil, Ecuador by way of Orlando, Florida, and Sara Saffari from Kentucky by way of a TikTok fitness account with 2.6 million followers. Together they are building one of the more culturally specific group channels in the creator economy, one that sits at the intersection of bilingual lifestyle content, fitness and comedy, and the kind of chemistry that tends to generate views when creators with genuinely different backgrounds share a frame.
ContentNewsNow is covering Chicos Toxicos as an emerging group to watch in 2026. Their individual audiences and content styles are distinct enough to suggest the group channel has real combinatorial potential, the kind of cross-pollination of fan bases that made groups like the Sidemen and Dude Perfect sustainable at scale.
Who Are Chicos Toxicos | The Group Explained
The name Chicos Toxicos translates from Spanish as Toxic Boys or Toxic Guys, a playfully self-aware reference to the kind of situational comedy about relationships, bad decisions, and friend group dynamics that drives engagement across short-form platforms. The irony in the name is part of the brand. Sara Saffari built her individual TikTok following partly on exactly this kind of content, viral situational comedy about dating and relationships that resonated with millions of viewers in late 2021 and into 2022.
The group's YouTube channel, @Chicostoxicos, is the primary destination for their long-form collaborative content, building on the individual social followings each member has developed independently. The channel represents a bet that the combined chemistry of three creators with genuinely distinct cultural backgrounds and content styles will translate into an audience larger than any of them could build alone.
Don Brandom | Tijuana to Los Angeles
Don Brandom is the member of Chicos Toxicos with the most explicitly bilingual public identity. His TikTok bio, De Tijuana a Los Angeles, from Tijuana to Los Angeles, frames his content through the lens of a Mexican creator navigating life in the United States. He is based in Los Angeles, California, and his Instagram handle @donbrandom reflects a persona built around that same cross-cultural positioning.
Don Brandom brings to the group a perspective rooted in the US-Mexico border region, a demographic and cultural space that is significantly underrepresented in mainstream English-language creator content. His background gives Chicos Toxicos a genuine bilingual dimension that differentiates the group from the majority of lifestyle creator collectives operating in English-only markets.
Diego Noboa | Ecuador to Orlando to Viral
Diego Noboa was born on October 18, 1999 in Guayaquil, Ecuador, and relocated to Orlando, Florida at the age of seven. Before finding his audience online he earned a bachelor's degree in business management and worked for an airline, a career path that gave him the material for one of his most successful content formats: workplace skit videos rooted in the specific absurdities of corporate life.
His TikTok account @diegovnoboa has accumulated over 550,000 dedicated followers. In early 2022 a workplace skit he posted went viral with more than 9 million total views, establishing his template of situational comedy drawn from everyday professional and social settings. His content style, dance, lip-sync, and character-driven skits, maps well onto the group dynamic Chicos Toxicos is building. He performs lip-sync videos to artists including Curtis Jackson II and RUSS.
Diego's Ecuadorian background adds a distinct Latin American voice to the group that complements Don Brandom's Mexican-American angle. Between the two of them, Chicos Toxicos carries a bilingual, bicultural identity that is rare in English-language YouTube group channels.
Sara Saffari | Fitness, Comedy, and Kentucky
Sara Saffari is the highest-profile member of Chicos Toxicos by individual social reach. Born on February 27, 2001 in Kentucky, she became active on TikTok in March 2020 under the handle @sarrrrrr68 and has since built a following of 2.6 million fans on that platform alone.
Her content covers two distinct lanes that she has managed to keep running in parallel. The first is fitness instruction: exercise advice, gym routines targeting specific muscle groups, and the kind of consistency-focused content that attracts a loyal audience of viewers looking for practical guidance. She is partnered with Raw Gear and Gorilla Mind, two brands with strong footprints in the fitness creator space, and her Instagram account @sarasaffari__ has become a significant fitness modeling destination.
The second lane is situational comedy. In December 2021 she went viral for a series of comedy videos about dating and relationships, content that performed at a scale that established her as more than a fitness niche creator. One of her most-watched TikToks, a lifting video, has garnered more than 9 million views. She has confirmed a friendship with Bradley Martyn, the prominent fitness YouTuber, situating her within the broader Los Angeles fitness creator network.
Sara brings Chicos Toxicos its largest individual audience and its clearest crossover potential between fitness content and comedy content, two categories that attract different viewers but share a significant overlap in the 18 to 30 demographic that group channels target.
Content Style | What Chicos Toxicos Makes
Chicos Toxicos is building a group channel that draws on the individual content strengths of each member. Based on their individual work, the group's content is likely to combine elements of:
- Lifestyle and challenge content: The format that group channels use to showcase chemistry and generate spontaneous moments. Diego's skit background and Don's cross-cultural positioning make challenge content a natural fit.
- Fitness and wellness: Sara's established audience and brand partnerships create a built-in lane for fitness-adjacent content that most lifestyle group channels do not have access to.
- Bilingual comedy: With Don and Diego bringing Spanish-language backgrounds and Sara providing English-language comedy experience, the group can speak to audiences that are not being served by monolingual creator collectives.
- Relationship and situational comedy: The content that Sara and Diego both have viral proof-of-concept for, and that the Chicos Toxicos name directly references.
Why ContentNewsNow Is Watching Chicos Toxicos in 2026
Most of the group channels that dominate YouTube today, the Sidemen, Dude Perfect, Nelk, built their scale during a period when the creator economy was less saturated and distribution was more forgiving. In 2026 a new group channel has to start with a clear audience thesis and genuine inter-member chemistry to have any realistic shot at breaking through.
Chicos Toxicos has both. Sara Saffari arrives with 2.6 million TikTok followers and proven viral range. Diego Noboa arrives with a skit format that has demonstrated 9 million-view potential. Don Brandom arrives with a bilingual identity that speaks directly to a US Latino demographic that the creator economy has historically underserved.
ContentNewsNow will track the channel's growth and cover significant milestones, collaborations, and content launches as the group establishes itself. Visit our YouTube coverage hub for the latest creator economy news.
Frequently Asked Questions
Who are the members of Chicos Toxicos? Chicos Toxicos is a YouTube group with three members: Don Brandom (from Tijuana, Mexico, based in Los Angeles), Diego Noboa (born in Guayaquil, Ecuador, raised in Orlando, Florida), and Sara Saffari (from Kentucky).
What does Chicos Toxicos mean? Chicos Toxicos is Spanish for Toxic Boys or Toxic Guys. The name is a self-aware play on internet culture references to toxic behavior in relationships and friend groups, a theme that runs through the comedy content each member has made individually.
Where can I find Chicos Toxicos? Their YouTube channel is at @Chicostoxicos. Individual members are on Instagram: Don Brandom at @donbrandom, Diego Noboa at @diegovnoboa, and Sara Saffari at @sarasaffari__.
How many followers does Sara Saffari have? Sara Saffari has 2.6 million followers on TikTok under the handle @sarrrrrr68. She is partnered with Raw Gear and Gorilla Mind and is the group's highest-profile individual member by social reach.
What is Diego Noboa known for? Diego Noboa is known for dance, lip-sync, and skit content on TikTok (@diegovnoboa, 550K+ followers). A workplace skit he posted in early 2022 went viral with more than 9 million views. He was born in Guayaquil, Ecuador and moved to Orlando, Florida at age 7.
Is Chicos Toxicos new? Yes. Chicos Toxicos is an emerging group that ContentNewsNow is tracking as a rising channel in 2026. Their individual members have established audiences but the group channel itself is in early growth stages.
See Also
- YouTube Platform Overview, Full YouTube platform profile: history, Shorts, monetization, and 2026 updates
- Nelk Boys Profile, Kyle Forgeard's Full Send empire and Happy Dad Hard Seltzer
- Sidemen Profile, The UK group collective and how Chicos Toxicos compares
- All Creator Profiles, In-depth profiles of top creators across platforms
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